#Airtable gmail zapier software#

Scrape a site for data perform a little AI on the data drop it into Airtable. I use Google Apps Script every day, all day for almost every imaginable integration and workflow use case. Other reasons for using a scripting environment exist as well, but too vast to discuss here. The processes and data interchanges are considered intellectual property and thus critical to their business value.

#Airtable gmail zapier software#

No-code integration adhesives sit at the foundation of innovation.įor many companies, however, owning the integration layer is as important as the software apps they build. This is not an indictment of either service - they are wonderful tools that make many ideas come to life and in some cases ideas that were simply not financially possible in any other way. This is why many of my projects tend to emerge to replace or avoid Zapier and Integromat altogether. Google Apps Script is an ideal way to “own” the integration layer and run it at near-free cost despite significant increases in operational volume. However, one must always ask - are these integrations technically AND financially practical? This is the vector that caused me to build numerous integration systems in Google Apps Script and for clients who were predominantly already deep into G-Suite and Google Docs. For sure, these are good problems to have because it suggests the business is doing well.

It’s not unusual to see integration processes become more costly than the base service because of production scale and where SaaS and PaaS systems aim to stand between your data and your workers or customers. While the ceilings that often come in no-code solutions are being broken through all the time (Integromat is especially agressive with new advanced capabilities), the one breakthrough they will never make is near-free at scale. If you build stuff with Zapier it indicates you have a propensity to glue apps together, and people who glue apps together often hit ceilings with no-code services. Google apps script and how else you’re using it